'Max Bupa Health Insurance launches in India'

New venture brings the expertise and knowledge of its two parent companies - Max India and Bupa to health insurance in India.

New Delhi, 29 April 2010: Max India Limited, a major multi-business corporation with expertise in life insurance and health care, and Bupa, an international healthcare company, today announced the launch of Max Bupa Health Insurance, a new health insurer for India. The company will initially start operations in six key cities: Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune

Max Bupa also unveiled its first product Heartbeat Health Insurance. ‘Heartbeat’ is a comprehensive individual and family-focused health insurance product designed to help customers care for their health proactively at every stage of their lives..

Max Bupa’s Heartbeat Health Insurance is a totally new and innovative approach to health insurance in India. Heartbeat covers whole families – from newborns to senior citizens of any age – marking a significant milestone in the health insurance industry. Max Bupa’s Heartbeat Health Insurance, which is available in three levels (platinum, gold and silver), provides cover for expenses including in-patient treatment, pre- and post-hospitalization, maternity and childcare benefits. It also provides access to health advice and regular health checkups. With an aim to drive a strong and direct relationship with its customers, Max Bupa will service its customers’ claims directly, without third party administrators.

Speaking at the launch of Max Bupa Health Insurance, Analjit Singh, Chairman, Max India said:
“Our entry into health insurance is a logical extension of our focus on the businesses of life. At Max India Group, service excellence is the key driver for all our businesses and in this new venture we aim to replicate this proposition. Through this partnership with Bupa which has international expertise in creating and delivering differentiated health insurance solutions, we are confident we will raise the bar for health insurance in India. Our customers will benefit due to our experience and understanding of the Life Insurance and Healthcare sector”.

Ray King, Chief Executive, Bupa Group said,
“Our innovative Indian health insurance and wellness services focus on the customer. Bupa believes that our success depends on providing access to high quality healthcare. We are committed to helping people live longer, healthier and happier lives, and we aim to build lasting relationship with our customers in India to become their healthcare partners for life.”

Dr. Damien Marmion, Chief Executive, Max Bupa Health Insurance said,
“Max Bupa wants to build a long-term relationship with our customers and their families, and we’ll do this by understanding and addressing our customer’s needs better than anyone else could. We are looking to become healthcare partners, through regular dialogue with them, and not limiting our relationship with our customers to annual transactions.”