​​​​​​Max Bupa launches ‘Health Premia’: Its most comprehensive Health Insurance plan to cover domestic and emergency international healthcare needs

​Max Bupa – one of India’s leading standalone health insurance players today launched its most comprehensive health insurance plan, ‘Health Premia’, a disruptive product that combines the best of features and benefits any customer across age groups would expect in a health insurance plan, with sum insured up to INR 3 crores.

• Covers new age treatments like Cyber knife and Robotic surgeries, Laser treatment, Bariatric surgery to meet advanced healthcare needs of the people
• Brings Industry-first in-built travel insurance for multiple trips in a year
• Includes coverage for maternity outside India as well
• Provides cover for daily health needs including in-patient hospitalization, OPDs, Health Coach, e-consultations, pharmacy & diagnostic services and many more, offers sum insured of up to INR 3 crores

India, New Delhi, November XX 2019: Max Bupa – one of India’s leading standalone health insurance players today launched its most comprehensive health insurance plan,‘Health Premia’ disruptive product that combines the best of features and benefits any customer across age groups would expect in a health insurance plan, with sum insured up to INR 3 crores. The newly launched product, one of the most robust offerings from Max Bupa, will fulfill the aspirations of people who want a 360-degree health cover in India as well as provide coverage while traveling abroad. This product also provides coverage for up-to 19 relationships with an individual sum insured for everyone and a floater cover which is common to all.

Health Premia is a first-of-its-kind product in the market with features such as health checkup for adults as well as children from Day 1 based on their preference, worldwide maternity cover and newborn cover without any additional premium from the day baby is born till policy year end. The plan offers international coverage for specified illnesses and medical emergencies and has industry first in-built travel insurance coverage. Health Premia has a one--year waiting period for specified diseases which is one of the lowest in the industry. The plan also covers advanced treatment methods such as Cyber knife and Robotic surgeries, Laser treatment and Bariatric surgery.

Speaking on the launch,Mr. Ashish Mehrotra, MD & CEO, Max Bupa Health Insurance said,“We are very excited about Health Premia, our most comprehensive product till now. It is another testimony to our wide product portfolio and reinforces our belief in giving greater value to our customers while also meeting their changing healthcare requirements. The product will cater to the evolving healthcare needs of customers who want a high-quality health insurance solution and don’t want to compromise when it comes to health and wellbeing. Health Premia is a result of thorough analysis of the evolving customer needs, market intelligence and our laser sharp focus on customer centricity and innovation. The plan has indeed been designed as a comprehensive health insurance plan for covering healthcare expenses that a regular health insurance plan may not be able to cover.”

With an aim to provide greater benefits to customers, Health Premia addresses the daily health needs of people including in-patient hospitalization, OPD, diagnostics, personalized health coaching, 2nd medical opinion, pharmacy & diagnostic services and many more. Health Premia also has an enhanced pre and post hospitalization coverage along with the refill benefit on partial exhaustion of the sum insured, which can be used for the same illness as well. The customers of Health Premia will also have access to top-of-the-class exclusive services.

Key features of Max Bupa Health Premia:

• Higher Coverage Options: Every individual is different and so are their requirements. Hence, we provide multiple sum insured options, up to INR 3 Cr to give you the flexibility to choose the coverage that suits your requirements.
• International Coverage Extension: When you decide to travel abroad, we give you the option to double your international sum insured to Rs. 60 Lacs (Gold plan) / Rs. 2 Cr (platinum plan) to cover all your international travel needs. In case you travel to USA / Canada, you can opt for enhanced geographical coverage.
• Worldwide Maternity Benefit Cover: Welcoming a newborn into the family is a moment that one treasures for life. And just like you take care of your little one, we partner with you by providing you maternity benefit worldwide post serving a waiting period under platinum plan. In addition to this, your newly born gets covered under Newborn Baby benefit from the very first day, which includes defined vaccinations as well.
• Re-fill Benefit:Illnesses come unannounced, and there are times when you may fall ill and get hospitalized for more than once a year. In such unfortunate times, when the same or different illness strikes in a policy year, your base sum insured is refilled and made available to you.
• Weight Loss (Bariatric) Surgery:Our sedentary lifestyle has led to obesity becoming a disease that plagues millions of people worldwide. Realizing this, we cover your expenses for medically prescribed Bariatric surgery post serving a waiting period, considering your BMI is over 35.
• Laser surgery cover and Cyber Knife/Robotics surgery:Use of new age technology is now a part of many major medical practices. Which is why, we cover expenses incurred, post serving a waiting period, while undergoing a laser assisted surgery, or procedures using cyber knife and robotic surgeries with a specified co-payment.
• Premium Waiver:If an insured policy holder passes away or is diagnosed with a specified illness during the policy period, then the premium for next year will be waived off.
• Loyalty Additions:For us, loyalty is a virtue. So, even if you've claimed in the previous year you get 10% increase in your base sum insured annually, subject to a maximum of 100% of the base sum insured.
• Enhanced Loyalty Addition:We make sure that your loyalty is rewarded, no matter what your claim history has been. So, by opting this benefit, you can increase your sum insured to 20% of the expiring base sum insured every year, subject to a maximum of 200% of the base sum insured.
• Critical Illness Cover:Critical illnesses may occur at any stage of our lives. Health Premia provides you an optional coverage against 20 major critical illnesses like Cancer, Open Heart surgery, Kidney Failure, Strokes etc. Upon first diagnosis of any of these illnesses you get an additional coverage as a onetime lump sum payout. This payment will be over and above your hospitalization expenses which are catered through the base policy.
• Hospital Cash:We know that your journey of getting better is not yours alone. There are loved ones who spend day and night by your side at the hospital. Which is why, our plan provides also has an option to provide additional payout to cover all the expenses your attendants may incur at the hospital.
• Health Coach:Sometimes, our health needs a push in the right direction and a way to track it daily. That’s exactly what you get with our Health Coach App. From tracking your calorie intake to calculating your BMI, our Health Coach will be your digital guru and help you achieve your desired health goal.
• Living Organ Donor Transplant:In case of an organ transplant, medical expenses for the organ donor’s in-patient treatment for the harvesting of the organ donated are covered by us.
• Alternative Treatments: Sometimes you may opt for alternative treatments which are in line with your lifestyle. So, we also cover in-patient treatments taken under Ayurveda, Unani, Siddha and Homeopathy.

Note to editors:

About Max Bupa
Max Bupa, a standalone health insurance player in India, is a 51:49 joint venture between Max India Limited, a multi-business corporate in the business of life and care and the Bupa Group, a leading international healthcare company with a legacy of providing specialized healthcare services for over 70 years. Focusing primarily on the Business to Customer segment, the company is an innovation expert with many breakthrough innovations to its credit, including its recently launched digitally enabled comprehensive wellness cum health insurance product GoActive. It markets its policies through a balanced distribution mix of over 26,500 Agents, 11 Bancassurance & Alliance Partners and through online sales. Max Bupa operates in the high potential retail health insurance space which is expected to grow to INR 630 billion by 2025, growing at a CAGR of 22%. For more details please visit https://www.maxbupa.com/

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