​​Max Bupa completes three successful years of business operations with a customer base of over 1.2 million

Strengthens its product portfolio with the launch of Group Personal Accident Plan · Also introducesa unique Customer Engagement Platform on Facebook Get Help

Mumbai, June 20, 2013:Max Bupa Health Insurance Company has completed three successful years of business operations and recorded year-on-year growth of 141% in its gross underwritten premium, driven by its strong focus on product and technological innovation. It has witnessed phenomenal growth on all parameters from customers, products, network of quality hospitals and channels of sales and distribution. Max Bupa’s customer base has increased threefold in the past one year and the total customer base now exceeds 1.2 million. The total GWP in FY2012-13 grew to Rs.207 crore from Rs.99 crore in the previous year million in 2011. The company’s product portfolio now consists of comprehensive products in retail and group space including its flagship product Heartbeat, Health Companion, Health@Companion, Health Assurance, Employee First as well as Swasthya Pratham and Swasth Parivar for rural customers. Max Bupa has 21 branch offices in 13 cities and a network of 2000 quality hospitals across the country.

Max Bupa has distinguished itself by being the first in the industry to introduce innovative products and services. Over the past three years, the company has pioneered products and services, like Heartbeat Family First product which caters to the need of the Indian Joint family and covers up to 13 relationships, no age limit and lifelong renewal, among other innovative initiatives.Entering into its fourth year of operations, Max Bupa aims to double its growth on all parameters and achieve cash break even by end of the year.

Max Bupa has announced the expanding of its product portfolio with the launch of Group Personal Accident (GPA)plan, a comprehensive personal accident cover designed for various groups like corporates, communities, associations and institutes. The plan is one of the most comprehensive and flexible group personal accident plans available in the market. In addition to providing a basic personal accident cover, this plan allows customers the flexibility to choose additional benefits for all or select members in the group. Max Bupa Group Accident Plan introduces many new to market features like Corporate Floater and Any one Year Claim, Accidental Medical Reimbursement and coverage for Broken Bones. It also covers Temporary Total Disability.

Corporate Floater Cover provides the employer flexibility to create a common pool for employees that maybe required in special cases. This can be utilized over and above an individual’s policy limit.Any One Year Claim aims to help customers avail discounts by opting for limit on maximum claim amount in the policy period. Another unique benefit of this plan is that it covers customers for broken bones, which provides them lump sum amount for fractures and dislocations that can help them cover outpatient expenses like cost of bandages etc. Accidental Medical Reimbursement is also a key optional benefit that offers coverage for inpatient treatment in case of accidents and can be availed as Fixed or Variable medical expense.

Manasije Mishra, Chief Executive Officer, Max Bupa Health Insurance said, “The launch of Group Personal Accident Plan is in line with our philosophy of designing comprehensive customer (individual and group) centric products that will provide security in the time of need. Over the past few years, there has been a steady increase in the reported cases of personal accidents in the country. Our Group Personal Accident Plan aims to provide the safety net for such unforeseen contingencies. With Employee First we have already established our presence in the employee benefits market. Thisproduct is in the employee benefit in India for many years and meets an important need of the customers.”

Basic Elements

• Accidental Death
• Accidental Permanent Total Disability
• Accidental Permanent Partial Disability
• Accidental Temporary Total Disability

Optional Benefits

• Corporate Floater
• Any One Year Loss
• Accidental Medical Reimbursement (Customer can opt for either to two sub benefits)
• Fixed Medical Expenses
• Variable Medical Expenses
• Education Allowance for Children
• Residential Accommodation and Vehicle Modification Allowance
• Family Transportation
• Last Rites Expenses
• Broken Bones coverage
• Temporary Total Disability
• Coverage for Special Conditions
• Coverage available for all the benefits in case of Terrorist attack

Max Bupa also announced the launch of , a first of its kind engagement platform by a Health Insureron Facebookto reach out to its customers and be present wherever they are.The innovative platform enables customers to buy a health policy from their Facebook account, interact and share their experience with Max Bupa and also get instant customer service at their convenience from anywhere, anytime.

Committed to making quality Health Insurance more accessible to customers, Max Bupa is using technology to deliver Health Insurance to customers within minutes, at the click of a button, from the comfort of their home. Get Help will facilitate instant response to health insurance related information on products, service requests, queries related to policy purchase, renewal, claims, loyalty benefits, health check–ups and premiums. It will enable customers to get a call back within seconds of posting a request and provide them the option to share feedback and get response within 24 hours. It will also allow them to access information related to hospitals in Max Bupa’s network.

Emphasizing on Max Bupa’s effective usage of the platform, Manasije said, “A recent Bupa study indicates that health is emerging as one of the priority agenda amongst Indians on the social media. 34% of such users are either searching answers to their health queries or else conversing in an attempt to seek advice on a medical concern. With the launch of Get Help, an innovative customer engagement platform, we are following a tailored marketing approach to drive conversations and engage with our existing and potential customers on the social medium.”

About Max Bupa Health Insurance
Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana,Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.

Strong Network of 2000 hospitals
Max Bupa Health Insurance has a direct working relationship with a network over 2000 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit.

About Max India
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films. The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.

About Bupa: 65 years of Health and Care
Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.