Max Bupa launches ‘Senior First’ plan to make healthcare more accessible for senior citizens in the country

Max Bupa – one of India’s leading standalone health insurers, today announced the launch of ‘Senior First’ – a tailor-made plan for senior citizens, designed to provide unconditional support and care to seniors in their golden years.

• ReAssure benefit: Triggered by the first claim, this benefit has unlimited sum insured. Customers can claim unlimited number of times under this benefit. Any one claim can be up to the base sum insured.
• No Sub-Limits applicable: No capping for treatment of common health conditions like cataract, joint replacements and more.
• No sum insured and age-based pre-policy medical check-up: Pre-issuance medical check-up is not mandatory. Seniors can take this policy without having to undergo any sum insured and age-based pre-policy medical check-up.
• Annual Health Check-ups from day 1: No linkage to claim or renewal. Customers can claim for health check up from the first day of policy itself.
• Safeguard Add On: 100% coverage for non-payable expenses such as PPE Kit, Gloves, Oxygen masks, Conveyance charges and more. Inflation adjusted increase in base sum assured every year, with no impact on No Claims Bonus if claims in a policy year are up to INR 50,000.
• All Day Care Treatments Covered: Coverage for expenses incurred during Day Care Treatments requiring more than 2 hours of hospitalization, including angiography, dialysis, radiotherapy and more.
• Reduce co-payment or swap it with deductible options: An optional benefit to reduce co-payment from 50% to 40%/30%/20%. Alternatively, customers can opt for deductible and enjoy a co-payment free health cover.
• Easy to understand :Policy terms and conditions written in simple, plain manner without much jargons.

New Delhi, May 13, 2021: Max Bupa – one of India’s leading standalone health insurers, today announced the launch of ‘Senior First’ – a tailor-made plan for senior citizens, designed to provide unconditional support and care to seniors in their golden years. Senior First plan includes coverage options of up to 25 lacs with no sub limits on common health conditions like cataract, knee replacement, etc. To help customers overcome the current challenges faced while purchasing health insurance for senior citizens and to provide them ease of policy issuance, the Senior First plan comes with several attractive features including no mandatory pre-issuance medical tests, heath check-ups from day 1, hassle free claims process and more.

Key USPs of the product:

• ReAssure benefit
• Safeguard add on
• No sub-limits applicable on common conditions
• No mandatory pre-medical tests
• Choose your own co-payment
• Swap co-payments for deductibles
• No claim bonus
• Health check-ups from day one
• Coverage for domiciliary treatment, and day care treatments

One of the highlight feature of Senior First product is the ReAssure benefit which is triggered with the first claim itself and is an unlimited sum insured benefit. Any one claim paid from this benefit can be up to the base sum insured. One can make as many claims as required in the same policy year, for same or different illnesses. In a nutshell, this feature will enable senior citizens to never fall short of coverage which is critical to protect against unforeseen medical expenditure towards all kinds of diseases, including Covid-19. Even in case of critical illnesses like kidney failure, dialysis or cancer, when patients often need hospitalization multiple times in the same year. Unlimited coverage in the product will prove to be extremely useful.

Commenting on the launch of Senior First, Mr. Krishnan Ramachandran, MD and CEO, Max Bupa Health Insurance, said, “Our product has been designed to address the current gaps in providing quality healthcare services to senior citizens. Currently, senior citizens face several challenges while purchasing health insurance. This includes undue hassles of going through mandatory medical tests, policy denial due to chronic pre-existing conditions, high premium, inadequate coverage, high co-pay options, amongst others.

Senior First plan has been carefully designed keeping in view the financial security needed for seniors amidst growing medical inflation. We realize that people want to be financially secured in these difficult times, hence a truly cashless product will ensure there is no financial burden on them once they opt for this policy."

Senior First is a truly cashless product and with Safeguard benefit offers 100% coverage for otherwise non-payable expenses such as PPE Kit, Gloves, Oxygen masks, Conveyance charges and more. The product also covers expenses incurred during all day Care Treatments, requiring more than 2 hours of hospitalization, including angiography, dialysis, and radiotherapy. Senior First plan also includes No Claim Bonus benefit to reward customers for staying healthy. Additionally, policy buyers can also choose their own co-payment as per their financial health and can swap co-payments for deductible.

Dr. Bhabatosh Mishra, Director – Products, Underwriting & Claims, Max Bupa Health Insurance on the launch said, “Seniors are one of the most impacted sections of the country when it comes to health. Unfortunately, the need is highest for this age group however affordability is at its lowest. At that age, when continuous income has stopped, many tend to compromise on their health, given the high premium and other related challenges. The Senior First plan will enable senior citizens to get comprehensive coverage which is critical to protect against unforeseen medical expenditure towards all kind of illnesses, including Covid-19. It’s also a great way children can protect their parents against unforeseen health challenges’’

Niva Bupa aims to democratize health insurance by positioning it as an enabler for living life the way it should be lived. To bring its new philosophy to life, Niva Bupa has launched a brand campaign that aims to change the narrative around health insurance while eliminating the fear element often associated with it. With this new campaign, the company has gone deeper in bringing spotlight on the role of health insurance in the life of consumers, partners and advisors, while redefining and recalibrating its purpose, in line with its growth aspirations.

Max Bupa’s Senior First plan is available in Gold and Platinum range, with sum insured ranging from INR 5 lakhs up to INR 25 lakhs.

About Max Bupa
Max Bupa, a leading standalone health insurance player in India, is a joint venture between True North, a leading Indian private equity firm and the Bupa Group, a leading international healthcare company with a legacy of providing specialized healthcare services for over 70 years. Our mission is to help our customers live healthier and more successful lives by providing expertise as their healthcare partners.

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